London Fashion Weekend 2010

With the London Fashion Week been and gone, there was a less talked about but equally as good show called the London Fashion Weekend at Somerset House.

This was the first time I have ever been to anything like London Fashion Weekend, but this was too good an opportunity to miss! And this is why:

Over the last few years I’ve gone to quite a lot of indoor events at quite a few venues and nearly all of them have one thing in common: VERY poor lighting and VERY poor when it comes to giving photographers the opportunity & access to get good shots. Usually there are no photographer tickets allowing you to get a bit closer, no way to get a press-pass unless you’re there working for a specific publication, and there’s usually insufficient lighting, leaving no other option but to go there as a normal person and hope for the best.

London Fashion Weekend
From the Candy Rock Range

However, the London Fashion Weekend had it ALL right! First of all they offered a special Photographer ticket that allowed you to get into the photographers box right at the end of the catwalk, and in my case – smack down the middle of the catwalk!

London Fashion Week 2010
From the Vintage Glamour Range

Secondly, the lighting was pretty amazing, coming from sparsely lit rooms to a full blown professional catwalk set-up was an extremely nice change – and it certainly shows in the photos, no more high ISO to compensate for dim lights, no more need to use a flash, just bright, nicely lit photos.

London Fashion Week 2010
From the Candy Rock Range

Usually I’m not interested in Fashion – it’s not something that does anything for me, but I thought it would give me some practice shooting something different, after all, there’s only so many Motorshows & Motorsport events you can go to without getting bored of the same subject matter, and I really am glad that I took the opportunity.

London Fashion Week 2010

From the Swallows & Amazons Range

All in all I would like to congratulate the organisers of the London Fashion Weekend for doing such a great job to accommodate photographers, If only more event organisers would put on such a good event for photographers, after all they want the publicity as much as anything. Good work!

You can see all of the photos in my London Fashion Weekend Photoset

Myles Noton

My name is Myles Noton, I have a First Class BSc (Hons) Computer Science: Digital Imaging degree from Kingston University, London. I am currently working at Miniclip as a Web Developer.

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This post was published on March 02 2010 at 2pm and has been tagged:


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1 Comment

  1. Lloyd EnglandNo Gravatar March 8th, 2010 at 1:19 am

    It was a very good event, and you got some great shots from it – very sharp! :) Bring on the summer for hopefully equally as good events!

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